Objectives and key tasks
Following you will find an overview of our main activities.
The “Tourismus Zentrale Saarland GmbH“ (Saarland Tourism Board) deals with all tourism matters and advises political and communal institutions and associations. At the same time, it acts as an interface for tour operators and promotes the Saarland’s presence in the main tour operator brochures.
At federal level the German National Tourist Board and the German Tourism Association are important partners. The Saarland Tourism Board is represented here in the board as well as in the expert committees.
The objectives and key tasks are promoting tourism, tourism services and products for the Saarland, increasing public awareness of the Saarland as a travel destination and highlighting the advantages of the Saarland as an attractive travel destination, facilitating the necessary framework (project management), coordinating tourism products and services, press relations and communications, and creating synergies between tourism service providers.